Storing your organic skincare: Is the fridge the best place to store your organic creams and serums?


Learning how to correctly store natural and organic skincare is key to keeping your products fresher for longer. Think about where your skincare is currently stored. In the bathroom? On your bedside table? On the top of your dresser? We tend to place our skincare in the most convenient places, but you may change your mind after reading this!

Natural products need better care

KIATA’s range of certified natural and organic skincare products have been developed with the most active ingredients by sourcing unique and rare materials from Australia and around the world. Since KIATA’s products contain such a high percentage of natural ingredients, there isn’t much room for stabilisers, meaning proper storage is vital for keeping your skincare performing at its best.
Not only can storing your skincare incorrectly shorten the shelf life of your products, it can also affect the product’s efficacy (how well it works) – meaning your costly, treasured skincare favourites could end up not working as well as they should, eek! If you’ve noticed your skincare isn’t working for you as well as it used to, it may be time to ditch the old and store any new products in a better location.

Here’s some skincare-saving tips to keep your products working better for longer!

1. Store away from direct sunlight

This may seem like a no-brainer, especially if you store your skincare in the bathroom cupboard (we’ll get to that in a second!) but leaving your products in direct sunlight can seriously affect the way they work. The heat and direct light can damage the structure of the product, breaking down the key ingredients, making them less effective and also creating an environment for bacteria to grow, gross!
Certain ingredients are more sensitive to heat and light, such as retinol and Vitamin C, and therefore should always be kept in a cool, dark place. Selecting products in dark or opaque bottles or tubes can also help to keep out the light. These days, most skincare products contain more stabilisers and are therefore better able to withstand varying temperatures, but the same can’t be said for natural skincare.
For natural and organic skincare, direct light and heat breaks down the ‘actives’ within the product (they’re the parts you want to keep the most!) meaning that your skincare won’t be as effective after just a few days (or even hours) of sun exposure. Think about it – natural skincare is usually free from preservatives and contain natural ingredients which aren’t as hardy as synthetic equivalents, so they need extra care when it comes to storage.

2. Keep in a cool, dry place

Keeping your skincare in the bathroom? You might want to reconsider! Unfortunately, your bathroom is one of the best environments for germs to grow. The warm, damp conditions are the perfect breeding ground for bacteria and therefore definitely not the best place to store your skincare products – especially if they contain natural or probiotic ingredients.
A cool, dry and dark place is the ideal location for your skincare. A consistent, cool temperature keeps your products working better for longer. If you’re unsure of the correct temperature, just think about how cool your local drug store or supermarket is. These types of stores maintain a cooler temperature to make sure their products have a good shelf life. Bearing this in mind, always try to pick products from the back of store shelves and preferably not the top shelf where they are exposed to the heat from artificial lighting (remember, hot air rises and cool air sinks!)
Wherever you store your products, always make sure they are properly sealed to prevent unwanted damp and bacteria getting in, whilst also preventing oxidation – a chemical reaction involving oxygen which can break down the key ingredients and shorten the product’s shelf life. Your antioxidant serums won’t work so well if they’re being exposed to too much air (the hint is in the name!)

3. What about the fridge?

Believe it or not, one of the best places to store your natural and organic skincare is in the fridge – or more specifically, a dedicated skincare fridge. Yes, you heard us! Skincare fridges are designed to store skincare and cosmetics at optimum temperatures to help give products a better shelf life. These amazing inventions are a real game-changer and a great investment, especially if you prize the longevity of your most luxurious and expensive products!
Face creams, serums, overnight masks and sheet masks are ideal to place in the fridge and the cooling sensation can work wonders for your skin by reducing redness and puffiness, increasing circulation and soothing irritation. Not only are the cool temperatures great for your skincare, the refrigerator can also prolong the life of your perfume and nail polish by slowing down the separation process – who’d have thought?!
If you don’t have the room or the money to invest in a skincare fridge, you can always use your standard fridge, but there’s a few things you need to bear in mind… The first is to make sure your products aren’t kept at the back of the fridge where it’s too cold, as extreme cold temperatures can affect products in a negative way. Also ensure your products are away from food if possible (especially strong-smelling food) and are properly sealed to prevent infestations of bacteria!
However, not all products should be destined for the refrigerator. Clay masks and oils should remain at room temperature to prevent clay masks from clogging and oils from separating. If you’re unsure, always check with the brand or manufacturer.

The best way to store organic skincare

Now you’ve learnt that the bathroom probably isn’t the best place to store your natural skincare products, where should you keep them instead?

Here’s a summary of our best storage tips:
– Store in a cool, dry and dark place away from sunlight: on bottom shelves away from direct light or inside cabinets/drawers in a cool room is ideal
– Keep in the fridge: a specialist skincare fridge is best, but otherwise your normal fridge is fine if products are properly sealed against moisture and kept away from food
– Invest in dark cosmetics bags: dark coloured bags help to keep products away from sunlight, especially if you travel with them often
– Choose carefully: if possible, buy products from lower shelves in stores which haven’t been exposed to artificial light and heat, and select products with dark, opaque packaging
– Always put the lid on: remember to properly seal your products after use to prevent oxidisation and bacteria
– Don’t store products for too long: natural products usually don’t contain preservatives, meaning they aren’t ideal for long-term storage.
Now that you’re aware of the best way to store your natural and organic products, you’re ready to invest in nature!

All KIATA’s products are COSMOS certified natural and organic by ECOCERT, giving you peace of mind that they include the best natural ingredients, sourced from Australia and around the world.

To learn more about our products and ingredients, see here.